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Battlegrounds mobile attracting over 10 million daily active users

The popular battle royale title landed on smartphones in March this year, at around the same time as its main competitor Fortnite.

Chris Kerr, News Editor

May 18, 2018

1 Min Read
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The mobile version of PlayerUnknown's Battlegrounds has surpassed 10 million daily active users (DAU).

Developer PUBG Corp and publisher Tencent broke the news in a tweet, and explained the latest figures don't include users in China -- where the game has been targeted by hackers and cheaters

The popular battle royale title landed on smartphones in March this year, at around the same time as its main competitor Fortnite

Although it's not clear how Fortnite is faring in terms of DAUs, we do know Epic's zany last-man-standing effort has earned $50 million in under two months, with players spending an average of $1 million per day so far. 

Anayltics outfit Sensor Tower believes Fortnite is more effective at monetizing its users than Battlegrounds, with Fortnite employing limited-time content drops over the more conventional cosmetic loot boxes seen in Battlegrounds.

"[Fortnite's] approach is proving to be significantly more lucrative than the aforementioned loot box model used in the game’s largest rival, PlayerUnknown's Battlegrounds," explained the company.

"Battlegrounds mobile only earned about 20 percent of Fortnite's first week revenue during its initial seven days with in-app purchases, despite its significantly larger global player base on iOS."

About the Author

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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