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Duke Nukem Forever Proved Profitable For Take-Two

Take-Two has announced that Gearbox's completion of the infamous Duke Nukem Forever "was profitable" for the Grand Theft Auto publisher, despite its poor reception from critics and analysts.

Tom Curtis, Blogger

August 8, 2011

1 Min Read
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Take-Two has announced that Gearbox's infamous Duke Nukem Forever ended up becoming to be a profitable title for the publisher, despite its poor reception from critics and analysts. In a Gamasutra-attended conference call today, company CEO Strauss Zelnick noted, "Despite its disappointing reviews, Duke Nukem Forever was profitable for Take-Two." The title, which was in development for over 14 years, released to extremely negative critical reception, with some reviewers describing the game as "heart-breakingly disappointing on almost every level." As a reaction to this "disappointing Duke sequel," analyst firm Wedbush Morgan lowered its sales expectations for the title from 3 million units to roughly 1.5 million units. Following the game's release, Take-Two said that it would remain committed to the Duke Nukem IP, potentially taking the franchise outside of video games.

About the Author

Tom Curtis

Blogger

Tom Curtis is Associate Content Manager for Gamasutra and the UBM TechWeb Game Network. Prior to joining Gamasutra full-time, he served as the site's editorial intern while earning a degree in Media Studies at the University of California, Berkeley.

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