Ubisoft has shared crucial digital and platform-breakdown information on sales of Watch Dogs, the new "pillar" of its company's "recurring flow of highly profitable brands."
Two-thirds of Watch Dogs' 8 million-plus copies were sold on next-gen consoles and PC, the company revealed in its latest earnings call, as caught by NeoGAF poster Saty. While only 10 to 12 percent of copies of the game were sold on PC, 70 percent of PC buyers opted to go with digital distribution for the title. On the flip-side, only around 10 percent of current-gen (Xbox One and PlayStation 4) buyers went digital. Just 3 to 5 percent of last-gen (PS3 and Xbox 360) buyers went digital. The U.S. holds an edge over Europe in console digital distribution adoption, and Xbox One buyers are slightly more likely to opt for digital copies than PlayStation 4 users, the company said. It also revealed the digital vs. retail sales split for two of its UbiArt Framework titles: Valiant Hearts and Child of Light. Valiant Hearts was an even split, with 50 percent of buyers going digital; Child of Light had 75 percent digital sales. Ubisoft vice president of digital publishing Chris Early told Gamasutra that games such as these are "pretty darn important" to the company these days, as they allow the company's designers to experiment and to "foster that creative growth" for its developers. The company announced its full first quarter 2014 earnings today -- beating expectations on the back of Watch Dogs' big sales. CEO Yves Guillemot called the game a new "pillar" of Ubisoft's "recurring flow of highly profitable brands," alongside Assassin's Creed and Far Cry.
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