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Zumba Fitness publisher Majesco posts rise in profits, but misses expectations

Zumba Fitness publisher Majesco Entertainment has posted financial results for the first quarter of the 2012 fiscal year, noting an increase in revenues and profits.

Mike Rose, Blogger

March 13, 2012

1 Min Read
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Zumba Fitness publisher Majesco Entertainment has posted financial results for the first quarter of the 2012 fiscal year, noting an increase in revenues and profits. The company said that it was a "strong holiday quarter," with highlights including Zumba Fitness 2 for Nintendo Wii and Cooking Mama 4: Kitchen Magic for 3DS. While there was a rise in both revenues and profits, the publisher missed analysts' profit expectations, sending shares down over 9 percent in after-hours trading on the Nasdaq. Majesco said that looking to the future, it plans to focus on Facebook and smartphone games alongside its Zumba Fitness series. In particular, the company noted that its first Facebook game Mini Putt Park will launch "in a few weeks." Majesco also has four mobile titles for iOS and Android due to be released this year, while a motion-based NBA game is on the cards, and will be officially revealed next month. For the quarter ended January 31, 2012, Majesco posted revenue of $66.2 million, up 37 percent from $48.5 million year-over-year, and profits of $7.7 million, up from last fiscal year's $6.8 million. The company made 72 percent ($47.4 million) of its quarterly revenue from sales of Nintendo Wii games, while sales on Xbox 360 were the second best, with 14 percent ($9.6 million) of total revenue earned. Looking to the full fiscal year, the company predicts revenues of $130-140 million thanks in part to good sales of recently released Zumba Fitness Rush.

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