'We just made our income to date, again, in just 8 hours'

Q-Games is the latest studio to show what the power of a Steam sale can do, as the company revealed that it has seen its life-to-date sales of PixelJunk Eden on Steam double in the latest Steam holiday sales. The studio's PixelJunk Eden is currently part of a community flash sale on Steam, in the 2013 Holiday Sale that's running over the Christmas period. Eight hours into the sale, in which consumers can pick up the game for 75 percent off its usual price, Q-Games' Dylan Cuthbert took to Twitter to divulge that the title has "sold phenomenally well" already. In fact the flash sale has been so successful, that Q-Games has already doubled its total income from the game to date in those first eight hours. To put it another way, the company says that it made as much income during those eight hours as it had previously made during the game's entire life-to-date sales on Steam since February 2012. Of course, we've already seen plenty of times in the past how Steam discounts can affect your sales. A whole bunch of devs talked to Gamasutra on the topic in 2012, while Fez creator Phil Fish also lauded the effect these discounts can have.