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Analyst: Two years in, Pokemon Go crosses $1.8B lifetime revenue

The mobile analytics firm Sensor Tower reports that Pokemon Go has surpassed $1.8 billion lifetime revenue worldwide, over half of which came from the United States and Japan.

Alissa McAloon, Publisher

July 9, 2018

1 Min Read
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Now that Pokemon Go has been out in the wild for two years, the mobile analytics firm Sensor Tower has taken a closer look at the AR game's lifetime revenue, finding that it has eclipsed $1.8 billion player spend in those 24 months.

Based on the firm's estimates, Pokemon Go’s revenue works out to an average of over $2 million earned a day, with the United States and Japan leading the pack in terms of player spending.

To date, players in the United States have spent $607 million on the free-to-play game, followed by players in Japan with $500 million spent. Breaking it down by mobile platform, Sensor Tower notes that 58 percent of that $1.8 billion came from Android platforms while the remaining 42 percent came from iOS devices.

The full report detailing Pokemon Go’s current standing can be found on Sensor Tower’s website.

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2018

About the Author

Alissa McAloon

Publisher, GameDeveloper.com

As the Publisher of Game Developer, Alissa McAloon brings a decade of experience in the video game industry and media. When not working in the world of B2B game journalism, Alissa enjoys spending her time in the worlds of immersive sandbox games or dabbling in the occasional TTRPG.

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