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Bandai Namco acquires _ Unknown 9_ developer Reflector Entertainment

The deal includes both the Canadian studio and its subsidiary Reflector Interactive Productions, and is expected to close in Q4 2020.

Chris Kerr, News Editor

September 18, 2020

1 Min Read
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Bandai Namco has acquired Unknown 9 developer Reflector Entertainment for an undisclosed fee. 

The deal includes both the Canadian studio and its subsidiary Reflector Interactive Productions, and is expected to close in Q4 2020. 

Reflector is attempting to create a number of 'Storyworlds,' which are essentially franchises that can span a variety of platforms and mediums. Paranormal mystery Unknown 9 is Reflector's first Storyworld, and will tell its story through podcasts, novels, and a recently announced video game. 

Bandai made the acquisition through its European arm, and said the move will help expand its Western development capabilities -- with the company keen to develop at least 50 percent of its content outside of Japan. 

"Designing and developing the content we shall publish and distribute is the cornerstone of our strategy," commented Arnaud Muller, COO of Bandai Namco Entertainment Europe (BNEE). 

"The creative vision and development capacity of Reflector Entertainment will boost BNEE's ability to craft breathtaking experiences over the years. We look forward to working with such a skilled team, and to welcome them to the Bandai Namco family."

Following the purchase, Reflector founder Alexandre Amancio will become chief creative officer, and will work alongside BNEE vice president of content, marketing, and digital, Herve Hoerdt, who will manage the transition as CEO.

About the Author

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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