Bethesda wins 'Marketing Team of the Year' award

The 2012 Game Marketing Awards named Bethesda Softworks the "Game Marketing Team of the Year," celebrating the company's efforts promoting The Elder Scrolls V: Skyrim last year. Held after San Francisco's Game Marketing Summit on Tuesday night, the awards show recognizes creative and standout marketing campaigns for games. Bethesda Softworks and its ad agency partner AKQA won numerous honors at the event. AKQA was named "Game Marketing Agency of the Year," and it took home Gold/Silver/Bronze awards in various other categories with Bethesda, such as "Best Use of Sound," "Best Online Advertising Campaign," "Best Website for a Product," and many others. Additional recipients included Electronic Arts ("Best Partnership" with ESPN), Ubisoft ("Outstanding Overall Marketing Campaign - General Entertainment" for Rocksmith), Microsoft ("Best Long-Format Promotional Content" with Gears of War 3), and Activision ("Most Effective Buzz Marketing: Promotion" for Call of Duty XP). A full list of winners for all of the categories at the 2012 Game Marketing Awards is available to download here (PDF link).