What does the rise of the YouTuber mean to you, as a game developer? We're looking for insight into how it's affected the way you make or promote your games. Submit a blog now!
Of late, there's been tremendous amounts of discussion on YouTubers: Whether they're replacing or supplanting the traditional video game press; whether they're the key to indie developer success; whether they should share revenue with game developers, as both big companies like Nintendo and indies like Fez developer Phil Fish have suggested. Whatever you think of the phenomenon, it's generating tremendous interest among video game fans: the top user-run channel on YouTube belongs to PewDiePie, who generated around $4 million in ad revenue last year from his 27 million-plus subscribers. Gamasutra's UK editor Mike Rose recently tackled the YouTuber phenomenon in his recent article, and he spoke to developers who've benefited from YouTuber attention as well as those who create the videos themselves. That, however, is just the jumping off point. There's still plenty of issues to discuss, and data to share. As a game developer, what do you think of the rise of the YouTuber? Has your game seen a bump from video? What do you think of the relationship between devs and Let's Players? Do you create your games to play well on video and, if so, how? You can submit your stories directly to Gamasutra's blog section. Not sure what to write? Need to brainstorm? Just email blog director Christian Nutt and he'll help you with any questions.
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