Electronic Arts' mobile publishing arm Chillingo is making a big push into China by opening a new studio, Chillingo China, within EA's established Shanghai office.
Electronic Arts' mobile publishing arm Chillingo is making a big push into China by opening a new studio, Chillingo China, within EA's established Shanghai office.
China's mobile game market is booming, and it's interesting to note that Chillingo China seeks to cut deals with independent mobile game makers to both publish their games across the various Chinese mobile app stores and localize them for a global audience.
“China represents a tremendous growth opportunity, both for Chillingo and for developers," stated Chillingo China chief Mike Chen in a press release confirming the studio launch.
The studio has already struck a deal with Tianjin-based developer Happy Fish Games to publish its upcoming mobile game, and Chen stated that China's rapidly-expanding mobile games market represents "a golden opportunity that Chillingo would love to seize.”
For more information on what's involved with breaking into the Chinese game market, developers may be well-served by this insider's guide to localizing your game for China.
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