In a GDC 2017 talk entitled "Breaking Ad: The Formula for Winning Video Advertising'", Storm8's Dillon Becker shows how to produce high-performing video ads through testing, analysis and iteration.
November 28, 2016
Good news, game makers: Game Developers Conference organizers are lining up a bunch of great talks for the show next year, including a very timely session about how to effectively (and efficiently!) attract your players with video ads.
In a talk entitled "Breaking Ad: The Formula for Winning Video Advertising'", Storm8's Dillon Becker will discuss how to produce high-performing video ads through effective data testing, analysis and iteration.
Using real-world campaign examples for game ads that "failed" and later succeeded, Becker intends to ensure attendees of this talk walk away with best practices on improving video advertising strategies to win the mobile UA race.
This is important because with the cost of user acquisition reaching all-time highs, developers need to be increasingly creative about finding effective and efficient avenues to attract players. So don't miss this talk!
And of course, conference officials look forward to announcing more GDC 2017 sessions spanning a diverse array of game industry issues in the months ahead. For now, don't miss the opportunity to save money by registering early -- the deadline to register for passes at a discounted rate is January 25, 2017. GDC 2017 itself will take place February 27th - March 3rd at the Moscone Center in San Francisco.
For more information on GDC 2017, visit the show's official website, or subscribe to regular updates via Facebook, Twitter, or RSS.
Gamasutra and GDC are sibling organizations under parent UBM Americas
You May Also Like
