The gaming agency continues to bolster its ability to serve mobile game developers by acquiring mobile-focused McWhorter Group founder Adrienne Horsley.
Video game talent agency Digital Development Management announced today that it has acquired the McWhorter Group, a similar game agency with a history of representing mobile game developers like Robomodo and Stan Lee’s POW! Entertainment. DDM has a track record of representing noteworthy game studios -- including Obsidian, Ninja Theory and Platinum Games -- who are looking for publishing deals, cross-platform IP development opportunities, and localization or distribution arrangements. The agency has been operating as an "agent to the devs" since 2005, but in recent years it has also augmented its business by opening divisions devoted to representing publishers and investors, social games and mobile platform-holders. The McWhorter Group acquisition -- which effectively means DDM is bringing former McWhorter Group president Adrienne Horsley onboard as a lead agent -- is an attempt by DDM to strengthen the agency’s focus on the mobile market by adding someone who has experience representing mobile game studios and hooking them up with popular brands. “Getting games in the mobile space noticed is the big challenge,” DDM co-founder Joe Minton told Gamasutra. “Connecting games with the right kind of brands can really help with app discoverability, and she [Horsley] is great at that.”
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