Gamasutra Expert blogs: From freeloadable content to succeeding on Kickstarter

[In highlights from Gamasutra's Expert Blogs, industry notables write about diverse topics, including an alternative to paid downloadable content, how to succeed on Kickstarter, and more.] In our weekly Best of Expert Blogs column, we showcase notable pieces of writing from members of the game development community who maintain Expert Blogs on Gamasutra. Member Blogs -- also highlighted weekly -- can be maintained by any registered Gamasutra user, while the invitation-only Expert Blogs are written by development professionals with a wealth of experience to share. We hope that both sections can provide useful and interesting viewpoints on our industry. For more information about the blogs, check out the latest official posting guidelines. Here are the top blogs for the week: This Week's Standout Expert Blogs How to succeed on Kickstarter (Tyler York) Inspired by Tim Schafer's Double Fine campaign and many others, aspiring game developers have taken to Kickstarter to raise funds for their game. Tyler York offers a guide for making the most of your Kickstarter campaign and increasing your chances of success. Freeloadable content - an alternative to paid DLC (Lars Doucet) Paid DLC is a broken business model for both players and developers. Lars Doucet proposes an alternative, FreeLC, that lets developers to fund free updates for their game and still get paid, without having to abandon the model entirely for Free2Play, et al. Top five cognitive biases In game design (Rob Lockhart) After reading Daniel Kahneman's "Thinking Fast and Slow," Rob Lockhart had some game design epiphanies about using cognitive biases to manipulate the player. Why HTML5 will succeed for gaming (Austin Hallock) Most people in the tech space already believe that HTML5 will replace Flash when it comes to online video and UI. What's more of a toss-up is whether it will happen when it comes to online games. Austin Hallock argues that Apple, Microsoft, Google and Mozilla are the reasons why. The trials of an indie studio (Richard Hill-Whittall) Running an indie Studio, PR, and TIGA. It has been a very interesting and busy few weeks recently with more ups and downs than a rollercoaster, says Richard Hill-Whittall.