Game analytics firm deltaDNA secures $3 million in funding

Newsbrief: deltaDNA, the mobile game analytics firm formerly known as GamesAnalytics, has secured $3 million in a new round of funding. The funding from companies like Par Equity, STV Group and the Scottish Investment Bank, will be used to boost deltaDNA's reach in the U.S., and gain additional traction with global media companies. deltaDNA is a dedicated real-time personalization and player insight platform, providing data-driven technology for free-to-play games. Free-to-play developers can utilize the free platform to achieve better engagement with their players. This latest round of funding brings deltaDNA's total investment to $5 million.