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Game revenue down at Sega despite increase in physical sales

Sales are down in Sega's entertainment division, with combined digital and physical game revenue falling despite an encouraging performance from catalog titles.

Chris Kerr, News Editor

August 2, 2018

2 Min Read
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Sales and profits have dipped at Sega Sammy, which is the latest company to release its financials for the quarter ended June 30 (Q1). 

Consolidated net sales fell by 35.8 percent year-over-year to 68 billion yen ($610 million), while profits dropped by 97.1 percent to 337 million yen ($3.1 million) during the same period. 

The company's entertainment contents division, which houses its video game operations, also took a hit, with year-over-year sales falling to 45 billion yen ($404 million) from 50.2 billion yen ($450.6 million). 

Operating income in the division was also down year-on-year, dropping to 1.6 billion yen ($14.4 million) from 3.7 billion yen ($33.2 million). 

That's partly due to a decline in game revenue, with combined sales from digital and packaged titles falling to 21.3 billion yen ($191.2 million) from 23.9 billon yen ($214.6 million).

Despite that overall drop off, Sega actually managed to shift more physical releases this year, with the company selling 5.7 million packaged titles in Q1 2018 compared to 4.56 million in Q1 2017. 

The Japanese outfit said catalog titles such as Persona 5 and Yakuza 6 were to thank for that upward swing in physical sales, although it noted that existing games are "declining in popularity" on the digital front. 

Focusing on Sega's newer releases, the company talked up the performances of fresh faced digital titles including Kotodaman, which has exceeded 7 million downloads since making its debut two months ago, and Sega Pocket Club Management

Looking ahead, the company expects the digital arena to become increasingly competitive in the coming months, and hopes the packaged game market will continue to expand due to the continued penetration of home consoles. 

With that in mind, Sega is forecasting full-year sales of 122 billion yen ($1.1 billion) and operating income of 13.5 billion yen ($121.2 million) in the entertainment contents division. 

The firm also expects consolidated full-year sales and profits to total 390 billion yen ($3.5 billion)  and 12 billion yen ($107.7 million) when the fiscal year ends in March 2019.

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2018

About the Author

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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