Today, GameStop released the results of a study that just so happens to encourage consumers to bring their used games into GameStop stores and trade them in.
Today, GameStop released the results of a study that just so happens to encourage consumers to bring their used games into GameStop stores and trade them in.
According to the company, which generated nearly 45 percent of its profits for its most recent quarter from the sale of used (and "value") games, 92 percent of those surveyed own at least one game disc they no longer play; the same percentage of respondents postpone new game purchases for financial reasons.
The conclusion, GameStop would have it, is for them to trade in their games. According to its latest financial results, its profit margins on used (and "value") games are 49.1 percent, whereas new games offer the company a much slimmer 22.6 percent.
The survey does offer some interesting stats that explain industry trends: According to the company, 30 percent of players finish playing their new games within one week, and 88 percent have made purchases they regretted.
400 respondents ages 25 to 54 participated in the survey. More details are available in GameStop's press release on the results.
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