If you want to succeed in China, make your game more competitive

- iDreamSky cofounder Jeff Lyndon suggests how a game like FarmVille might be modified to better suit the Chinese mobile market. Speaking onstage at GamesBeat 2014 in San Francisco today, Chinese publishing executive Jeff Lyndon shared some of what he'd learned in helping developers port their games to China. "It’s about competition,” said Lyndon, who serves as cofounder and executive VP of Chinese publisher iDreamSky. "That’s the main difference between Chinese user behavior and Western user behavior." He went on to highlight the success iDreamSky has found in helping foreign game makers culturally adapt their titles and get them listed across China's 250+ app marketplaces. The company recently made a strong debut on the Nasdaq Stock Exchange, and currently has nearly 100 million monthly active users playing almost 40 mobile games, including Chinese localizations of Jetpack Joyride and Temple Run. You can read the full details of Lyndon's talk over on the GamesBeat website. For more detailed information on how iDreamSky works with developers to bring their games to China, check out our interview with Lyndon on the topic.