Kabam Introduces Prepaid Game Cards At Best Buy, Gamestop

Major social game developer Kabam has announced prepaid game currency cards for its titles are now available at Best Buy and GameStop in $25 and $50 denominations. The cards can be redeemed for in-game currency in free-to-play Kabam titles including Kingdoms of Camelot, Dragons of Atlantis, The Godfather: Five Families, Edgeworld, Global Warfare, and Glory of Rome when played either through Facebook or directly through the Kabam web site. The company notes that "core game players without access to credit cards or bank accounts" will now be able to buy microtransaction-based items and bonuses in these titles. Social game leader Zynga began offering pre-paid game cards at U.S. retailers in early 2010, and has since expanded the offering to Latin America, the Middle East and Europe through various partnerships. Facebook began offering pre-paid retail cards for its Credits virtual currency last September. In May, analysis firm SuperData Research predicted the market for prepaid game cards would reach $495 million by 2014.