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Opinion: How will Project 2025 impact game developers?
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With social games giant Kabam currently chasing success in China, the company is now also setting its sights on the Japanese mobile game scene with a $50 million game developer fund.
With social games giant Kabam currently chasing success in China, the company is now also setting its sights on the Japanese mobile game scene. The San Francisco-based company has established a $50 million fund, according to a report from the Wall Street Journal, with which it plans to help Japanese game developers break into Western markets. Kabam is looking for Japanese studios who want to export their popular titles to the U.S. and Europe, in exchange for a portion of the revenue. Localizing and translation assistance will be offered, while marketing and analytics tracking are also on the cards as part of any potential deals. Kabam's latest mobile efforts have proved a success for the company, as it had a great 2012 in terms of revenue and outpassing expectations. [Correction: The above story previously said, "the company says it is willing to offer a better revenue split than the 30 percent that competitors Gree and DeNA currently take." Kabam has since clarified that that is not the case. Sorry for any confusion.]
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