NaturalMotion has hired mobile ad veteran Nick Bhardwaj as its new VP of user acquisition and monetization, while simultaneously announcing that its mobile title My Horse has surpassed 5 million downloads.
The Oxford-based NaturalMotion Games (Backbreaker Football, My Horse) announced today that it has hired mobile advertising veteran Nick Bhardwaj as its new VP of user acquisition and monetization. Bhardwaj previously served as a business development executive for the mobile ad network W3i, and has experience working with numerous tech startups as an advisor and active angel investor. At NaturalMotion, Bhardwaj will work with both internal and external studios to help develop new user acquisition strategies and revenue models based on his experience in the mobile space. Alongside this new hire, NaturalMotion announced that its free-to-play mobile game My Horse has surpassed 5 million downloads since its September debut, according to Inside Mobile Apps. The title was developed by San Francisco studio MunkyFun and is the first of seven planned free-to-play titles for NaturalMotion. "With our recent success of My Horse and a packed release pipeline for the coming months, we are assembling a strong team to build a new type of mobile games publisher," company CEO Torsten Reil said in a statement. NaturalMotion was founded in 2001 as a middleware company specializing in animation and graphics tools such as Morpheme, Endorphin and Euphoria. It got its start with full-fledged game development in 2010 with the release of the physics-heavy Backbreaker Football on iOS.
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