New Game Deals Start-Up HitFox Raises 'Mid 7-Figure Euro Investment'

A new game deals company called HitFox is due to launch in the next week, after raising a "mid 7-figure Euro investment" from Holtzbrinck Ventures, Hasso Plattner Ventures, Tengelmann Group and Kite Ventures. The company, founded by Jan Beckers, Tim Koschella and Team Europe, is looking to specialize in user acquisition for game publishers worldwide, and will provide its users with exclusive email-based deals and discounts on games and hardware, much as sites like GroupOn do outside of games. For publishers, the start-up company says it will provide benefits via two main lines of fire: no fixed costs for the acquisition of new customers, and a target group of passionate gamers with high willingness to pay. Beckers, the managing director at HitFox, said of the new start-up, "HitFox's goal is to become a worldwide market leader in game marketing as a long-term and success-oriented partner of publishers." "We want to make sure that 100 million plus gamers around the world will get in touch with the most interesting games and accessories. A prerequisite to be successful is to recruit and develop the best employees in product, IT, online marketing and publisher relations." The Berlin, Germany-based company currently has 25 employees, and over 250 applicants. It is hoping to expand internationally over the coming months.