The Art of Providing Content in Social Media Community Management

Social Media Community Managers have a duty to provide content of all types to its community members. The amount of information is often staggered to allow the content to provided in bits and pieces to prevent information overload. How or What types of content is often up to the marketing plan of the company or organization that corresponds with release dates and time-lines in the content schedule is often referred as content management.

The Social Media Community Manager is often stuck between a rock and a hard place when providing the information that needs to be conveyed and building the buzz. They need to provide and implement compelling nuggets of content but at the same time be a little vague.  The goal is to first provide excitement and speculation among the community and press leading up to the final result. This can be referred to as the campaign in marketing.

The content can be provided in many ways. A few ways

It is important to the Social Media Community Manager to utilize any and all tools available when possible to connect with members to build their community. Not all tools will work for each community. The True Art of Providing Content in Social Media Community Management is being able to provide all the content in a seamless non tiring manner while drumming the interest necessary to keeping the buzz train going. Remember your members are not mice and your content is never cheese. There has to be an end result for every piece of information. Utilize a content calender and build consistency. Your audience will be looking for the content on a regular basis.

Should you stagger community content over a period of time? What Content Methods work for your community?