Developers, how do you make your work stand out? In today's market, many companies are trying to find success by emulating the ideas and methods of others; but Paradox Interactive CEO Fredrik Wester believes the path to true success lies in daring to stand out, following your craziest ideas, and incorporating those ideas into every facet of your game. Speaking at GDC Europe 2014, Wester explained the business advantages of originality, how to find and express your vision, why passion is unclonable, and the power of community -- based on his experiences leading Paradox (Europa Universalis IV, Magicka) through a decade of independent success. The free video (embedded above) of 'Clash of Clones: The Importance of Standing Out' is now available to watch here on the GDC Vault.

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