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Without a Watch Dogs to carry it, Ubisoft sees Q1 sales slump

Though the French publisher saw higher-than-expected sales this quarter, its targets were very low compared to the same period last year, when Ubisoft rode high on the remarkable sales of Watch Dogs.

Alex Wawro, Contributor

July 9, 2015

1 Min Read
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French publisher Ubisoft reported higher-than-expected sales for the first quarter of its 2015-2016 year today, though those expectations were low compared to the same period last year, when Ubisoft rode high on the remarkable sales of Watch Dogs.

The company reaped €96.6 million (~106.23 million USD) during its fiscal quarter ended June 30, a roughly 73 percent drop from the €360.1 million (~$489.4 million USD) it brought in during the same period last year.

It's especially interesting to note that 56 percent of that revenue (roughly €54.1 million) was from digital sales, which only accounted for 23.2 percent of Ubisoft's earnings during the same quarter last year.

The €96.6 million total is still a bit better than the €80 million sales goal Ubisoft set for itself, due in large part to what the company said were "better-than-expected" sales of Assassin's Creed Unity and ongoing revenue from titles like The CrewFar Cry 4....and Watch Dogs.

Actual earnings on these sales are yet unclear, as under French accounting law Ubisoft is not required to publicly report its actual profits until the end of the fiscal year.

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