The California-based social gaming company Xfire has appointed a new CEO, who will help the company expand into China via a joint venture with tech service provider China Youth Goyor Technology.
Newsbrief: The California-based social gaming company Xfire has appointed a new CEO, who will help the company expand into China via a joint venture with tech service provider China Youth Goyor Technology. The new CEO, Malcolm CasSelle, has previously helped coordinate joint ventures between companies like Groupon and Tencent, and he plans to work with China Youth Goyor Technology to distribute Xfire's social tools and chat services to a new market of users overseas. China Youth Goyor Technology primarily focuses on organizing and providing online services to Chinese college students, and given its history of distributing goods online, the group will help Xfire target a wider demographic for its gaming-focused services.
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