Your game industry in your words, week of July 20

[Gamasutra highlights choice quotes from game industry figures from the past week, including Limbo's Martin Stig Andersen, Dejobaan's Ichiro Lambe (pictured), Nintendo's Satoru Iwata, and many others.] In our original and exclusive interviews, analysis, and feature pieces over the past week, a wide variety of developers, publishers, and indies shared their thoughts on procedural content generation, "jump scares" in horror games, Ouya's potential, and more. This Week's Noteworthy Game Industry Quotes "The current console development process is pretty broken right now, and if Ouya turns into something akin to the App Store or Google Play, I think they'll find success." - Owlchemy Labs' Alex Schwartz chiming in with other developers on Ouya's potential "We rarely like music as an instrument to manipulate the emotions of the player, or manipulate anything really. We ... feel that everything should be open to interpretation, and people should be allowed to project their own feelings and emotions into the experience." - Limbo audio director Martin Stig Andersen on ambiguous sound design "Interesting procedural content generation often creates either 1) stupid or 2) boring content." - Dejobaan's Ichiro Lambe discussing the strengths and weaknesses of procedural content generation "People ask us: 'How do you define what is going to be a hit?' ... We look at the competitive landscape. Has it been done before? What's the potential of even the developer? Do we think we can work with them? Are they open-minded to take our feedback onboard?" - Chillingo co-founder Chris Byatte on fostering a mobile hit "Too often I've seen artists struggling trying to embellish something by adding random details. They feel something is not quite right; they are trying hard to fix it, but unfortunately from an angle that isn't broken." - EA Shanghai's Audran Guerard offering game art direction advice "Jump scares have their place, don't get me wrong, but if your game is nothing but jump scares, that's not a horror game." - Slender creator Mark Hadley "Being first in the next generation race is not important at all." - Nintendo CEO Satoru Iwata "People were accusing us of tricking cats into making purchases. We got a ton of comments on our iTunes page, people accusing us of trying to rip of them off." - Hiccup's TJ Fuller on problems with DLC when making games for cats "Now, for sure, we are in an era where the games can be boiled down to genres." - Arkane co-creative director Raf Colantonio The complete versions of these in-depth articles, as well as other insightful pieces, are all available in Gamasutra's pages for Exclusive items and Features.