Zynga picks up RockYou exec Julie Shumaker

Newsbrief: Social giant Zynga has added yet another high-ranking executive to its ranks with the recent hire of Julie Shumaker, who previously served as the senior vice president and general manager of social gaming company RockYou. Shumaker has been appointed Zynga's vice president of North American sales, where she will help oversee the company's brand management and marketing efforts. Given her new role, she will likely help fill the gap left behind by Zynga's former global director of brand advertising, Manny Anekal, who left the company in February. Shumaker's departure also comes as a notable blow to the struggling RockYou. The company has wrestled with financial issues of late, and late last year it laid off more than half of its work force, and even broke ties with social gaming partners Playdemic and Loot Drop.