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New Yorker iPhone Cover Boosts Sales for Brushes App

The company says that its device, unlike the Amazon Kindle, will primarily be aimed at businesspeople.

Game Developer, Staff

May 27, 2009

7 Min Read
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One of the coming competitors car insurance in Frankfurt to the Amazon Kindle revealed a little car insurance in Naples bit more about car insurance in Vancouver itself here at the D: All Things Digital conference, run by The Wall Street Journal. Plastic dental insurance in Lens auto insurance in Hartford Logic, dental insurance in Istanbul a 10-year-old company dental insurance in CA founded auto insurance in Lens auto insurance in Las Vegas home insurance in Saskatchewan dental insurance in Knoxville by two Cambridge University car insurance in Kinshasa professors, is working on home insurance in Curitiba devices with E Ink reading screens on thin, flexible plastic displays. In a demonstration of the medical insurance in Berlin device, Richard Archuleta, medical insurance in Lille the company’s chief auto insurance in Estonia executive, described the device as an electronic home insurance in Glasgow reader designed primarily for businesspeople. The medical insurance in Chattanooga device looks ridiculously thin, with a monochrome E Ink screen home insurance in St. Louis similar in size to the jumbo Kindle DX. It has no keyboard home insurance in Sapporo but it does medical insurance in Toronto have home insurance in Fremont a touch screen that, dental insurance in Colorado Springs with a dental insurance in Montreal single touch in dental insurance in Iceland the corner, car insurance in Washington DC displays a toolbar along home insurance in Khartoum one edge and tabs for recently read books and documents along the auto insurance in Seattle medical insurance in Stamford dental insurance in Dusseldorf left-hand side. Users can change pages dental insurance in SD with a flick of the finger. auto insurance in Turin dental insurance in Finland Mr. Archuleta also revealed that the device will have both Wi-Fi and 3G cellular connectivity. Plastic medical insurance in Ireland Logic dental insurance in Porto Alegre also said it is testing its auto insurance in East Rand e-commerce home insurance in Italy site, which will let owners auto insurance in NY buy books, magazines and home insurance in Stamford car insurance in Hungary newspapers. car insurance in Lubbock Of course, it auto insurance in Kentucky will start with a natural disadvantage in this area, since dental insurance in Hyderabad its rival Amazon already has millions of people’s credit card numbers and buying histories. But Mr. home insurance in Netherlands Archuleta auto insurance in Victoria stressed that dental insurance in Palm Bay he was going home insurance in Abu Dhabi after a different audience than Amazon. “Everything car insurance in Sweden is designed for the business car insurance in Porto Alegre user, auto insurance in Ogden and business home insurance in Kansas users require a lot of home insurance in Porto Alegre different types of content. car insurance in Manila It’s really not dental insurance in Modesto auto insurance in Moscow about books at all.” The device is expected to hit the market sometime early next year. Artist Jorge Colombo may have drawn the dreamy, nocturnal cityscape of Manhattan on the June 1 cover, using his iPhone, but a software engineer named Steve Sprang built Brushes, the iPhone application that transformed Mr. Columbo’s swipes into medical insurance in Greenville digital strokes. INSERT CAPTION The car insurance in Virginia novelty and popularity of the cover has auto insurance in Delaware provided a healthy boost in medical insurance in Taipei medical insurance in Concord sales for medical insurance in Monaco the 32-year-old who works shifts in a home insurance in Hyderabad medical insurance in Sao Paulo coffee shop when he’s auto insurance in Durban not developing applications for the iPhone and Mac. On Monday, medical insurance in AZ Mr. Sprang said the car insurance in Dubai application dental insurance in Connecticut had medical insurance in Modesto its highest selling day car insurance in Johannesburg since it home insurance in Donetsk was car insurance in NJ first released into Apple’s App Store in August, with 2,700 copies at $4.99 apiece car insurance in Shenzhen flying off auto insurance in Wichita the virtual shelves. “That’s even auto insurance in Nice bigger than when Apple featured the dental insurance in San Juan home insurance in Mumbai application on iTunes,” medical insurance in Porto home insurance in Winnipeg said Mr. Sprang, who estimated that on auto insurance in Sudbury average auto insurance in ID the auto insurance in Douai application sells roughly 60 medical insurance in Aguadilla to70 copies each day. To date, the medical insurance in Scranton application has sold around 40,000 copies, he said. The flurry of attention and sales was medical insurance in South Carolina something home insurance in Barcelona of a surprise to Mr. Sprang, who said he auto insurance in Monaco first learned Mr. Colombo’s illustration would appear on the upcoming cover of the home insurance in Nantes weekly magazine when he received a call from a newspaper interested in dental insurance in Buenos Aires interviewing dental insurance in Montreal him about it. “Now, it’s car insurance in Baltimore everywhere,” he said. Before trying auto insurance in Tianjin his medical insurance in ME hand at building home insurance in Vatican iPhone dental insurance in Orlando applications, Mr. Sprang worked at Apple for dental insurance in Greece seven years home insurance in Helsinki as a software engineer, developing presentation software such as Keynote. Last March, he dental insurance in San Francisco car insurance in Jefferson County home insurance in Hialeah decided he was ready for a different challenge. “I wanted home insurance in Honolulu CDP to strike on medical insurance in Plano my own,” he said. “The iPhone presented a good opportunity.” Always a auto insurance in Cologne fan of graphic design and early drawing programs auto insurance in Milwaukee home insurance in Aachen for Mac dental insurance in Lisbon computers such as auto insurance in Sydney MacArt, medical insurance in SC he decided to medical insurance in St. Louis create medical insurance in RI a digital medical insurance in DC palette for car insurance in Toulouse artists. “A painting app medical insurance in OH for the iPhone seemed natural thing car insurance in SD given the phone,” he said. “It’s very tactile dental insurance in Hartford and touching.” iLotto stories have fueled home insurance in Chesapeake the exodus of some developers eager to try their hand auto insurance in Beijing on car insurance in Asheville the platform. But in dental insurance in Boston March 2008 dental insurance in Nashville-Davidson when Mr. Sprang quit medical insurance in Ankara his home insurance in Shenzhen job, Apple had just medical insurance in Kelowna auto insurance in Minnesota dental insurance in Hickory released the car insurance in Kansas City software developer’s kit to third-party home insurance in Toulouse developers. “There wasn’t really an iPhone developer community at that point,” medical insurance in St. Petersburg dental insurance in British Columbia he said. “No one knew what it was going to be like.” And dental insurance in Pittsburgh although he has yet to rake in dental insurance in Arkansas the six-figure sums that some dental insurance in Toulouse car insurance in Chattanooga developers have accumulated from auto insurance in Missouri their auto insurance in DC creations, Mr. Sprang says car insurance in Montgomery he’s thrilled auto insurance in Vancouver to see an artistic community flourishing around his car insurance in ME application. “Some developers are able to make hundreds of thousands medical insurance in Yokohama dollars doing auto insurance in NJ this,” he said. “I’m not at auto insurance in Calgary their level. But I am able car insurance in Saint John to make a living and support myself doing this, which is what medical insurance in Columbus home insurance in Iowa auto insurance in Columbus I wanted to do.”

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