Habbo Hotel Reaches 200 Million Registrations

Helsinki-based developer Sulake announced that Habbo Hotel received its 200 millionth registration last month, just over ten years after after the teen-targeted, free-to-play virtual world launched. Sulake points out that its audience is scattered across more than 150 countries, and that the game is available in 11 different languages. Over 13 million unique visitors visit Habbo Hotel each month, spending a total of 45 million hours in the virtual world. Though the online playspace has been operational since 2000, half of its total registrations came during past two-and-a-half years. Each character on the service requires an individual registration, so it's likely many distinct users have registered multiple times, inflating the registration number. But a sizable portion of those registered characters still play on Habbo Hotel -- the developer says 42.5 million "Habbos" logged in last year. 2010 was a record year for Sulake, as annual user revenue shot up by 25 percent, bringing its average revenue per paying user to over €22 ($30). "It's been a wonderful journey to see Habbo Hotel grow during the past 10 years from a small Finland-based virtual community to a service reaching millions of users every month worldwide," says Sulake CEO Timo Soininen. "Celebrating 200 million registrations is truly a milestone for us." He adds, "The fast, continuous development of Habbo Hotel has enabled us to make quick changes and create new features according to our users' needs. We are excited to reveal many fresh and exciting features and improvements in 2011."