The winners of the MI6 Game Marketing Conference Awards have been announced, with advertising for Microsoft's Halo: Reach and Ubisoft's Assassin's Creed Brotherhood picking up multiple awards each.
The winners of the MI6 Game Marketing Conference Awards have been announced, with advertising for Microsoft's Halo: Reach and Ubisoft's Assassin's Creed Brotherhood picking up multiple awards each. Activision's Call of Duty: Black Ops also took home numerous awards at the event last night. The awards show was held at the Grand Hyatt Hotel in San Francisco, and looked to celebrate the very best in game marketing over the last year. Honors up for grabs included Outstanding TV or Theatrical Ad, Best Game Footage Trailer and the Thinking Outside Of The Box Award. Xbox Marketing took the MI6 Marketing Team of the Year award, while The Ant Farm picked up MI6 Agency of the Year. Here are the winners in full: MI6 Marketing Team of the Year Xbox Marketing MI6 Agency of the Year The Ant Farm MI6 Media Partner of the Year Spike / GT Outstanding TV or Theatrical Ad GOLD There's a Soldier In All of Us TBWA\ Chiat\ Day SILVER Halo: Reach "Deliver Hope" :60 Microsoft Xbox BRONZE Splinter Cell Conviction - "TV60" The Ant Farm Outstanding TV or Theatrical Ad Campaign GOLD Kinect Launch Campaign Microsoft Xbox SILVER Star Wars: The Force Unleashed II TV and Theatrical Campaign LucasArts, Blur, Goodness Manufacturing BRONZE Need for Speed Hot Pursuit Valets Electronic Arts Funniest Video Asset GOLD Halo: Reach The Ultimate Halo Smackdown Microsoft Xbox SILVER TMZ / VGA viral clip Spike BRONZE NBA 2K11 - Jordan Moments Longform 2K Sports Outstanding Promotional Trailer GOLD Halo: Reach "Deliver Hope" Microsoft Xbox SILVER Assassin's Creed Brotherhood E3 CG Trailer Ubisoft BRONZE Halo: Reach "Birth of a Spartan" Microsoft Xbox Best Game Footage Trailer GOLD Assassin’s Creed Brotherhood “Enter Rome” Single-Player Gameplay Trailer Ubisoft SILVER Crysis 2 The Wall Maverick Media BRONZE LittleBigPlanet2 - Actions Trailer g-NET Best Long Format Promotional Content GOLD GTTV Presents God of War: Last Titan Standing Launch Special Spike SILVER Star Wars: The Force Unleashed II E3 2010 Trailer LucasArts, Blur BRONZE Star Wars: The Old Republic "Hope" E3 2010 Trailer LucasArts, BioWare, Blur Best Co-Branding and Video Asset GOLD ABC Family’s “Melissa & Joey”/Just Dance integration Ubisoft SILVER Ubisoft's Just Dance 2 and MTV's Jersey Shore Ubisoft, MTV & Zenith BRONZE Assassin's Creed Brotherhood : Gamestop TV : Harlequin Doodle Dandy Ubisoft / GameStop / The Richards Group Integrated Media Marketing Categories Outstanding Overall Marketing Campaign of the Year GOLD Your Mom Hates Dead Space 2 draftfcb San Francisco & Wieden+Kennedy SILVER Halo: Reach Microsoft Xbox BRONZE Call of Duty: Black Ops The Ant Farm, Chiat\Day Outstanding Overall Marketing Campaign - Family Entertainment GOLD Just Dance 2 Marketing Campaign Ubisoft SILVER Disney Epic Mickey The Ant Farm BRONZE Star Wars: Clone Wars Adventures Marketing Campaign Sony Online Entertainment Thinking Outside of the Box Award - Marketing GOLD Alan Wake Mobile Flashlight AKQA SILVER EA SPORTS Madden NFL 11 & Doritos: Change the Game EA SPORTS BRONZE EA Sports Bootflows Troika Design Group Outdoor, Out-of-home, Print and Poster Categories Standout Print Campaign GOLD Batman: Arkham City Trailer Park Video Games SILVER Disney Epic Mickey - Double Spread Accolade Ad The Ant Farm BRONZE EA SPORTS NBA JAM EA SPORTS Standout Outdoor Advertising GOLD Call of Duty: Black Ops - "Sitting Bull" Activision and TBWA\Chiat\Day SILVER Disney Epic Mickey OUTDOOR The Ant Farm BRONZE Star Wars: The Force Unleashed II OOH Wildpostings LucasArts, Goodness Manufacturing Standout Overall POP Display GOLD Halo: Reach Hero Display Origin LLC & Microsoft SILVER Halo: Reach Half Pallet DIsplay Origin LLC & Microsoft BRONZE Kinectimals Toys R US Feature Shop Endcap Origin LLC & Microsoft Best Product Packaging GOLD Assassin's Creed Brotherhood Ubisoft SILVER StarCraft II: Wings of Liberty Standard Edition BLIZZARD ENTERTAINMENT BRONZE Call of Duty Black Ops Activision and Petrol Advertising Best Limited Edition, Special Edition or Collection's Edition Packaging GOLD Halo: Reach Legendary Edition Microsoft Games Studios SILVER Bioshock 2 Special Edition 2K Games, MPS BRONZE Fable III Limited Collector's Edition Microsoft Games Studios Best Showing At a Trade Event GOLD Burgerstorm EA, Epic, PCF & Wieden+Kennedy SILVER Zombie Makeovers at PAX Liquid Advertising, Inc. and PopCap Games BRONZE Homefront E3 2010 THQ and Petrol Advertising Interactive Categories Best Website For a Product GOLD Halo: Reach "Monument of Light" Microsoft Xbox SILVER LEGO Star Wars III Website LucasArts & RED Interactive Agency BRONZE Mafia 2 Website 2K Games, ROKKAN Best Website For a Product - Family Entertainment GOLD LEGO Star Wars III Website LucasArts & RED Interactive Agency SILVER Kinect.me Microsoft Xbox BRONZE uDraw Teaser Website THQ and Petrol Advertising Best Online Advertising Campaign GOLD Fallout: New Vegas - Online Advertising Campaign AKQA SILVER Playstation.com Homepage Banner Campaign Sony Computer Entertainment America and Petrol Advertising BRONZE EA SPORTS Madden NFL 11 – Plan Accordingly EA SPORTS Best Community Based Web Experience GOLD LEGO Star Wars III Website LucasArts & RED Interactive Agency SILVER World of Warcraft: Cataclysm - 'Your Fortune Awaits' Campaign Blizzard Entertainment BRONZE Halo: Reach "Monument of Light" Microsoft Xbox Best Online Take-over/Road Block/Rich Media Unit GOLD Halo: Reach YouTube Masthead - 'Clicktacular' AKQA SILVER Mass Effect 2 - Diorama draftfcb San Francisco & Wieden+Kennedy BRONZE Alan Wake Homepage Takeover "Darkness" AKQA Best Use of Online Media Or Use of Online Social Media Marketing GOLD Rabbids Travel in Time Flash Game Ubisoft - SOAP SILVER EA SPORTS MMA Sherdog Branded Content EA SPORTS BRONZE Splinter Cell: The Search for Sam Fisher Ubisoft and Liquid Advertising MI6 Creative Craft Categories Sharpest Edge Award - Best Editing GOLD LittleBigPlanet2 - Actions Trailer g-NET SILVER Launch Trailer - Michael Jackson The Experience Ubisoft and Hammer Creative BRONZE StarCraft II: Wings of Liberty TV Commercial BLIZZARD ENTERTAINMENT Sharpest Edge Award - Best Editing GOLD Mafia 2 - Kick In The Head Trailer g-NET SILVER LittleBigPlanet2 - Actions Trailer g-NET BRONZE DJ Hero 2 - “Beatboxer” The Ant Farm Best Use of Sound GOLD Crysis 2 The Wall Maverick Media SILVER Call of Duty: Black Ops - “Launch” The Ant Farm BRONZE DJ Hero 2 - “Beatboxer” The Ant Farm Best Copywriting For Static Media or Online GOLD Homefront "Home is Where the War is" THQ and Petrol Advertising SILVER GoldenEye 007 - Friends Don't Let Friends Activision Publishing, Inc. & Soap Creative Best Copywriting For a Video Asset GOLD Call of Duty: Black Ops - “Ask Not” The Ant Farm SILVER Dead Space 2: Story Recap Video g-NET BRONZE Split Second "Vines" The Ant Farm Best Product Logo Design GOLD Bulletstorm Logo Animations g-NET SILVER God of War III Sony Computer Entertainment America and Petrol Advertising BRONZE Kinectimals Microsoft Xbox Best Key Art GOLD Star Wars: The Force Unleashed II Print Campaign LucasArts / Meduzarts SILVER Brink - Key Art AKQA BRONZE Alan Wake BLT & Associates Best Brand/Product Integration In A Game GOLD Gatorade and Madden 2011 OMD SILVER Free Realms and TinkerBell Integration Sony Online Entertainment Most Creative New Product Announcement GOLD Kinect "Kinect.me" AKQA SILVER EA SPORTS Madden NFL 11 & Doritos: Change the Game EA SPORTS Most Effective Viral Marketing/Promotion GOLD Halo: Reach The Ultimate Halo Smackdown Microsoft Xbox SILVER Bioshock 2- The Manhunt 2K Games, PMG, Concept Arts BRONZE Your Shape Fitness Evolved: Boot Camp Pre-Launch Campaign Ubisoft Best Limited Edition or Collectors Edition GOLD Assassin's Creed Brotherhood Collector's Edition Ubisoft SILVER World of Warcraft: Cataclysm Collector's Edition BLIZZARD ENTERTAINMENT BRONZE Star Wars: The Force Unleashed II Collector's Edition LucasArts / Meduzarts Best Swag GOLD Assassin's Creed Brotherhood "Doctor Jack-in-the-Box" Collectible Ubisoft SILVER Vindictus's Red Gnoll Chieftain Spirit Hoods Nexon America BRONZE Zombie Makeovers at PAX Liquid Advertising, Inc. and PopCap Games Most Effective Buzz Creation GOLD Kinect "You Are the Controller" Retail Teaser Campaign Midnight Oil Creative - LAgraphico SILVER Heavy Rain Sony Computer Entertainment America and Petrol Advertising BRONZE Splinter Cell Conviction "Set in Stone" Buzz Tactic Ubisoft Don't You Wish You'd Thought of This - Miscellaneous GOLD Halo: Reach “Remember Reach” AKQA SILVER Plants vs. Zombies E3 Breakdance Competition Liquid Advertising, Inc. and PopCap Games BRONZE EA SPORTS - EA SPORTS Madden NFL 11 Rivalry Tour for NFL Network Thursday Night Football EA SPORTS, NFL Network, Packaged Sports and Entertainment, Inc. Best Work Never Seen GOLD YourShape Fitness Evolved: Outtakes Pereira & O'Dell SILVER Tween World Simple Films, LLC BRONZE Kane and Lynch 2 JVST, Inc.
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