Wizard101 Reaches 10 Million Registered Users In 20 Months

Texas-based developer and publisher KingsIsle Entertainment announced that Wizard101, it's magic-themed MMORPG for kids, has reached more than 10 million users since the online game's launch in September 2008. In Wizard101, players attend a Harry Potter-esque magic academy to learn Wizard skills, cast spells, and summon creatures. Gamers can specialize in several different schools of magic, take part in quests, and battle with a turn-based combat system styled after collectible card games. While registered users can download Wizard101 for free and explore starter areas, they'll need a subscription ($9.95 a month, or $60 for a year-long membership) to access other areas/content, or purchase access to individual sections for around $1 to $3 each. The game also offers mounts and items through microtransactions. To thank its players, KingsIsle Entertainment is offering a complementary in-game "Party Pack" with a decorative banner, balloons, a party hat, and a cake -- registered users can receive the item set by entering "PARTYPACK" on this promotional page. "Over the last twenty months our domestic launch has taken us from an unheard of company with an unknown product to running one of the most successful properties in the family entertainment space," says KingsIsle Entertainment chairman and CEO Elie Akilian. He continues, "I am profoundly grateful to the millions of extraordinary people who call Wizard City home and the talented writers, artists, designers, producers and engineers who have come together to create this magical world."