3dfx Appoints Sales VP

3dfx Interactive has announced the promotion of U.S. sale Vice President Richard Burns to the post of senior vice president of worldwide sales. Burns will now be responsible for overseeing OEM and retail sales management and coordination in all of North America, Europe, Asia, and the Middle East. Burns has twenty-five years of sales experience in the entertainment industry, previously holding positions with companies like Sony, Sega, Mattel, and GT Interactive. "Richard has been instrumental in 3dfx's move from being solely a chip provider, to a retail and OEM product company," said 3dfx CEO Alex Leupp, "We know he will excel in his new position as 3dfx moves into new regions."