Activision Gets Tesh

Activison has signed on with Viacom Consumer Products to snag one the oddest interactive entertainment licenses around. Under the terms of the agreement, Activision has worldwide exclusive rights to develop and publish titles based on Paramount Television's Entertainment Tonight. While ET is the number one syndicated entertainment magazine, it is unclear exactly how it will translate into an entertaining title. "Now is the optimum time to bring a popular television show with worldwide recognition like Entertainment Tonight to the PC," said a suitably vague Kathy Vrabeck, VP of global brand management for Activision. The first Activison product based on the license should ship this year, to coincide with Entertainment Tonight's 20th anniversary.