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Activision Launches New Sports Brand

Building on its success with extreme sports titles like Tony Hawk’s Pro Skater, Activision is creating a new brand identity for its sports titles.

Game Developer, Staff

May 8, 2001

1 Min Read

The new O2 brand, designed to conjure up images of big air, will debut with the latest installment of Mat Hoffman’s Pro BMX on May 15. Future versions of sports titles Tony Hawk, Kelly Slater’s Pro Surfer, Mat Hoffman, and Shaun Palmer’s Pro Snowboarder will all bear the O2 brand.

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Cover art for 1999's Unreal Tournament.

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Epic Games is officially cool with the Internet Archive preserving early Unreal games Epic Games is officially cool with the Internet Archive preserving early Unreal games

byJustin Carter

Nov 14, 2024

2 Min Read

Sam Lake as Alex Casey in Alan Wake 2.

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Remedy creative director Sam Lake to receive NY Game Awards' Andrew Yoon Award Remedy creative director Sam Lake to receive NY Game Awards' Andrew Yoon Award

byJustin Carter

Nov 14, 2024

2 Min Read

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Opinion: How will Project 2025 impact game developers?

The Heritage Foundation's manifesto for the possible next administration could do great harm to many, including large portions of the game development community.