Advertising In Games Forum Announced

Officials from The Game Initiative have announced that the Advertising in Games Forum will take place on April 14th 2005 at the Metropolitan Pavilion in New York City. The event aims to focus solely on understanding the factors surrounding the market for placing advertising in video games. The conference program features discussions from both the agency/client and game developer perspectives, and will attempt to provide information on how advertising can add realism and revenue to games, as well as offering insight on the range of options and ROI available when considering games as a new medium. The forum will feature a keynote presentation by Mitch Davis, CEO of Massive Inc, the creator of one of the world's first large-scale video game advertising networks, and contributions from Sam Huxley, chief strategy officer at Bounce Interactive, as well as Chad Stoller, director of communications solutions at the Arnell Group, and Rob Lawson, SVP and GM at Enpocket. The conference will provide an overview of the market for advertising in games - the numbers and market drivers; review the platforms and new technologies available; reveal the latest campaign tracking techniques for measuring ROI, compare product placement, advergaming and dynamic on-line campaigns and offer insights into managing the agency/game developer relationship. Further information on the Advertising in Games Forum can be found at the conference's official website.