Disney Broadband

Disney is entering the broadband fray. Disney Interactive and Into Networks are teaming to create the Disney Interactive Channel on Into's Play Now network. The channel will deliver entertainment products from Disney Interactive over Into's broadband content platform, enabling users to try titles before buying, rent titles, or pay for monthly channel subscriptions. Disney Interactive will launch its broadband channel with a selection of titles including its A Bug's Life Action Game. "The Disney Interactive software channel extends the reach of our content to consumers who have already seen the value of broadband Internet access and are now looking for branded, mainstream rich content," said Disney Interactive President Jan Smith.