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E3: Virgin Partners With WorldGaming On Gamer Tournament Site

Richard Branson's Virgin Group is returning to the game space it once occupied with the Virgin Games, through a partnership with game tournament facilitator WorldGaming, which will be rebranded Virgin Gaming.

Chris Remo, Blogger

June 15, 2010

1 Min Read
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Weeks after rumors surfaced about Richard Branson's Virgin Group returning to the game space it once occupied with the publisher Virgin Games, the company has announced its plans: a partnership with game tournament facilitator WorldGaming, which will be rebranded Virgin Gaming. Officially described as "a convergence of video games, social networking and competitive online gaming," the service allows gamers to bet and challenge each other in various multiplayer console games to win real-world money, of which Virgin takes a 14 percent cut. Since video games are broadly considered games of skill, betting on match outcomes is legal in most states -- but apparently the activity is still close enough to gambling to outlaw it in 11 states. Currently, the service only targets Xbox 360 and PlayStation 3 games. Supported titles include Halo 3, Fight Night round 4, and ModNation Racers. WorldGaming was founded last year by William Levy and Zack Zeldin. Terms of the Virgin deal were not disclosed, but the company said it will make available $1 million in prize money this year.

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About the Author

Chris Remo

Blogger

Chris Remo is Gamasutra's Editor at Large. He was a founding editor of gaming culture site Idle Thumbs, and prior to joining the Gamasutra team he served as Editor in Chief of hardcore-oriented consumer gaming site Shacknews.

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