EA Grants Comcast Exclusivity to Fantasy Football

Cable and Internet access provider Comcast will “become the exclusive distributor” of EA Sports Fantasy Football, both companies announced yesterday. The game is currently available to Comcast High-Speed Internet customers. In a dual marketing push, Comcast is advertising incentives related to the game to new Internet service subscribers; for example, a limited number of Logitech webcams will be given to customers who sign up during the month of August.