Educational App Developer Offers Free Reading Guide for Parents

UK-based iTunes App Store developer Apps in My Pocket announced that it is offering a free guide explaining the benefits of the synthetic phonics teaching method, which establishes reading skills for young children. The guide is available as a free download by request for owners of abc PocketPhonics, an App Store game that teaches children letter sounds, shapes, and basic words. "Many parents have asked us questions about the approach to teaching reading embodied in abc PocketPhonics: synthetic phonics," said Apps in My Pocket owner John Friend. "Although the approach has in recent years been heralded and selected by US, UK and Australian governments, many parents have been left behind in understanding what the fuss is all about. The guide aims to close that gap for hundreds-of-thousands of iPhone parents." abc PocketPhonics has sold over 75,000 units since its launch in December of 2008. A free Lite version is also available.