Feature: 'Game Logos A-Go Go: Hamagami/Carroll on Memorable Game Branding'

Some of the most well-known video game logos and retail packaging designs in today's industry, from Doom 3 to World Of Warcraft, were created by the same company, design firm Hamagami/Carroll, and in this interview, Gamasutra quizzed the firm exclusively about their work. In this extract, Hamagami/Carroll principal and co-founder Justin Carroll discusses his firm's design choices for their branding work onDoom 3: "GS: So looking specifically at some of your work, like for say Doom 3, what were some of the design elements that you sought to incorporate in order to capture of Doom as a brand? JC: With Doom, you're talking to two audiences really; you're talking to casual gamers and to really avid Doom fans. The challenge is to really communicate that story and the level of advancement with the game to the avid gamer, the hardcore gamer, and at the same time, make it interesting enough, [so that] if you don't know the whole Doom universe, you would want to jump into it and play that game." You can now read the full Gamasutra feature on the subject, including lots more on the process behind creating iconic images such as the World Of Warcraft logo (no registration required, please feel free to link to the article from external websites).