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First Switch game ok'd for launch in China, though the console remains in limbo

Chinese regulators have given Nintendo's_ New Super Mario Bros U Deluxe_ the green light to launch in the country's strictly regulated video game market, though the Switch itself is still awaiting approval.

Alissa McAloon, Publisher

October 30, 2019

1 Min Read
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Chinese regulators have given Nintendo’s New Super Mario Bros U Deluxe the green light to launch in the country’s strictly regulated video game market, though the Switch itself is still awaiting approval.

While several Nintendo Switch titles are currently awaiting approval in China, New Super Mario Bros U Deluxe is the first to get the official go-ahead.

According to information shared by Niko Partners, Nintendo and Chinese Switch partner Tencent are still waiting for additional hardware approvals before the Switch itself can launch in the region.

Nintendo and Tencent first announced the two had partnered to bring the Switch to China back in August, with Tencent assisting with localization and online services for a Chinese Switch release. As noted in the New Super Mario Bros U Deluxe approval, Tencent is also listed as publisher for the Nintendo-developed game.

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About the Author

Alissa McAloon

Publisher, GameDeveloper.com

As the Publisher of Game Developer, Alissa McAloon brings a decade of experience in the video game industry and media. When not working in the world of B2B game journalism, Alissa enjoys spending her time in the worlds of immersive sandbox games or dabbling in the occasional TTRPG.

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