GamesOnDeck: 'CTIA Wireless I.T. & Entertainment Wrap-Up'

Over on sister mobile game website Games On Deck, a new feature wraps up the CTIA Wireless I.T. & Entertainment 2007 conference, which featured discussion and showcases of the latest mobile games alongside the state of the art in cellphone technology. As writer Alex Handy notes in his introduction to the event wrap-up: "Mixed in with the partnership announcements and media distribution deals were a smattering of statistics and survey results that point to some fundamental truths about the mobile game space. Among these truths: the future is bright, but the consumer is finicky." Elsewhere in the article, the extremely international nature of the mobile game industry is looked at, with it being noted: "No matter the form the future mobile space takes, today's rapid expansion of markets in India, parts of Africa and Brazil mean that tailored solutions and strategies are more important than ever. The results of a study published by KPMG International, and made available at the show, offered a sharp picture of the market for mobile games worldwide. According to the KPMG survey, the North American mobile games market is likely the most difficult to crack. 71.6 percent of respondents on that continent stated that they did not want to pay for mobile games. That number is only 43 percent in Asia, where the highest percentage, 8.5 percent, of users reported that they would be willing to pay a per-access fee to play mobile games." The full wrap-up article is now available to read on Games On Deck, including further specifics on advertising-funded mobile games and more.