GDC: Imagination Technologies, Scaleform Partner For Accelerated Flash

Graphics technology firm Imagination Technologies has announced that it is uniting with Scaleform, a provider of in-game hardware accelerated UI and vector graphics animation engines, to demonstrate accelerated Adobe Flash content for mobile and set-top box gaming at the Game Developers Conference Expo in San Jose from March 22nd to March 24th, 2006. Scaleform VGx vector graphics driver will be marketed as a next generation OpenVG implementation that uses the OpenGL ES API, optimized tessellation (vector-to-triangle conversion), and advanced vertex/pixel shaders to accelerate high-quality 2D scalable vector graphics on existing 3D GPU chipsets. PowerVR MBX, which exceeds OpenGL ES 1.x requirements, delivers massive triangle and fill rates along with full 3D features such as skinning, FSAA, curved surfaces, per-pixel lighting and texture compression. Brendan Iribe, President of Scaleform, says: “We are excited by the potential of PowerVR MBX and Scaleform VGx to accelerate scalable vector graphic libraries, such as Flash and SVG, for mobile and embedded user interfaces, entertainment and advertising. Scaleform's close collaboration with PowerVR will deliver a far richer, more immersive, mobile end-user experience.” Peter McGuinness, Director of Business Development, Imagination Technologies, says: “Together with Scaleform's VGx core, the PowerVR mobile gaming platform paves the way for hardware accelerated full screen graphics animation, such as Flash, to enter the mobile world for the first time. We welcome this opportunity to give developers access to the content, performance, and power efficiency they demand."