The sour taste in <a href="http://www.mattel.com">Mattel's</a> mouth left by The Learning Company doesn't mean that Mattel's out of the videogame business for good, apparently.
The company has announced that it has licensed a number of its brands to THQ and Knowledge Adventure to develop games based on them. The financial details of the separate agreements were not disclosed. Mattel's deal with THQ will last through 2005, during which time THQ will develop PC and console games based on the Hot Wheels and Matchbox brands. THQ was also granted exclusive publishing rights to many existing Hot Wheels and Matchbox PC, Playstation and Gameboy games previously published by Mattel Interactive. The deal with Knowledge Adventure is based on current and future properties within Mattel's girls and infant and preschool brands. The worldwide, multi-year licensing agreement awards Knowledge Adventure the exclusive rights to produce software titles featuring Barbie, Fisher-Price, Little People, View-Master, Rescue Heroes and Power Wheels, among others.
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