Humana, Persuasive Games Release iPhone Puzzler Colorfall

Serious games developer Persuasive Games has released Colorfall, an iPhone color-sorting puzzle title promoting cognitive health and physical activity. Created in partnership with Humana's Games for Health initiative, Colorfall tasks players with arranging falling colored squares in the order in which they appear in the visible color spectrum. Using the "ROYGBIV" mnemonic, players must match up three or more colored squares in order to form rainbow fragments, which then disappear from the game board. Colorfall also allows players to influence the color of the next falling shape by pausing the game and taking a picture of a household object using the iPhone's camera. The object's predominant color will then appear as the next playable game piece. Persuasive Games notes that this mechanic encourages physical activity and player cognition, as players are rewarded for quick thinking and action with in-game matches and higher scores. Colorfall includes three gameplay modes, along with score sharing and challenge features via Scoreloop and Facebook.