IGA Partners For Football Superstars In-Game Ads

Officials from in-game advertising company IGA Worldwide have announced an exclusive partnership with UK publisher CyberSports to place static and dynamic ads in forthcoming massively multiplayer online PC soccer game Football Superstars. The game is being developed for CyberSports by Monumental Games, giving users control of a single player rather than a whole team - and allowing for full control of their career both on and off the pitch, including a potential millionaire lifestyle. The game will be free to play, with all participants in the 3, 5, 7 or 11-a-side matches being human, apart from computer controlled goalkeepers. Although no specific advertisers were mentioned as part of the deal IGA anticipates that a variety of companies will be interested in making using of in-game video screens, football and team kit designs. Advertising opportunities will also be present in the off-pitch virtual world and through the in-game mobile phone communication system. Commenting on the partnership, IGA Worldwide CEO Justin Townsend said: “We are pleased to announce our partnership with CyberSports. Football Superstars features a genuinely unique approach to the MMO genre, as well as providing relevant and innovative opportunities for advertisers, from dynamically-updateable stadium ads and tournament sponsorships to fully interactive stores and even avatar clothing. The possibilities are almost endless, and attractive to a wide range of brands.”