iPhone Life, Appsolute Genius press & business talks added to ADC

With less than 100 early registration reduced-rate passes remaining, GDC sister event App Developers Conference organizers have announced two new talks in the Business & Marketing Discipline: app developer and iPhone Life Magazine contributing editor Todd Bernhard with tips for getting your app covered by the press, and boutique app development studio Appsolute Genius's Brian Cauble (pictured) on building your business relationships through online and offline channels. From the creators of the largest and longest-running game professional-focused Game Developers Conference (GDC), the brand new App Developers Conference (ADC) offers professionals a venue to share their knowledge about building, designing, marketing, and selling their apps. ADC will run November 5th-7th at the Los Angeles Convention Center and will be co-located with GDC Next. How do you get the press to cover your app? That's the question app developer and iPhone Life Magazine contributing editor Todd Bernhard tackles in his talk, called 'Full Court Press: Engaging the Press to Cover Your App.' Bernhard will discuss how to get the attention, cooperation, and approval you want from the press when marketing your app. Knowing how to build great apps doesn't mean you know how to build great business relationships -- so check out Brian Cauble of Appsolute Genius's session, 'Get More Clients by Building Great Relationships Online and Offline.' The iOS and Android boutique software dev studio CEO will walk through a set of concrete guidelines and tools to help with the business development process. These sessions join a number of high-profile previously announced talks by Netflix, Pandora, Evernote, and more -- all of which are now available on our expanding and interactive Session Scheduler. More talks will be continually added as the conference approaches. Registration is now open for ADC and the co-located GDC Next, and the first 500 attendees who sign up (with many of the seats already taken up) can save over 30% on ADC, GDC Next, or a combined VIP All Access Pass. For all the latest news on ADC, subscribe for updates via Facebook, Twitter, or RSS. Also, check out GDC Next's recently announced talks: Sega's move to free-to-play with Sonic and veteran Tom Hall (DOOM, Rise Of The Triad) on Diner Dash's mobile efforts. Gamasutra, GDC and ADC are sibling organizations under parent UBM Tech