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Iwata: Revolution To Launch Before Thanksgiving In U.S.

In remarks made to Japanese newspaper Sankei Shinbun and partially translated by consumer website GameSpot, Nintendo president Satoru Iwata has indicated that his company...

Simon Carless, Blogger

January 18, 2006

2 Min Read
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In remarks made to Japanese newspaper Sankei Shinbun and partially translated by consumer website GameSpot, Nintendo president Satoru Iwata has indicated that his company's next-generation Revolution console will launch before Thanksgiving 2006 in the North American territory. Specifically, while unwilling to reveal a specific date or even month as of yet, Iwata commented: "We have no plans to miss out on the year-end [console] sales battle. As for North America, we need to release [the Revolution] by Thanksgiving, or otherwise we won't receive support from retailers. So the Revolution will be released prior to that date." This year's Thanksgiving begins on Thursday, November 23, giving some credence to earlier unconfirmed reports that Nintendo is targeting the week prior to Thanksgiving as a possible U.S. launch window. In addition, following the company's habit of showing increasing amounts of Revolution hardware and software details at each major event, Iwata confirmed that a playable version of the Revolution would be on show at the E3 Expo in Los Angeles this May. However, no indication has yet been given regarding specifics for any possible Nintendo showing at the other major event between now and then, Game Developers Conference in San Jose this March, following Iwata's keynote in 2005 in which he discussed the DS' Wi-Fi capabilities. Finally, Iwata continued Nintendo's vague pronouncements on Revolution pricing most recently showcased in a Yahoo! Japan interview in which Iwata assured the public that the console would cost less than its competitors. In his Sankei Shinbun interview, Iwata commented on the Revolution's pricing: "The amount of money that people are willing to spend on videogames is getting less every year. Even if it's an amazing machine, it's not going to sell if it's 50,000 yen ($434). We plan to make [the console] affordable."

About the Author

Simon Carless

Blogger

Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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