Casual and skill-based gaming company King.com has released a self-titled Facebook portal/app (formerly MyGame) featuring more than two dozen of its games, its tournament system, and more.
Casual and skill-based gaming company King.com has released a self-titled Facebook portal/app (formerly MyGame) featuring more than two dozen of its games, its tournament system, and more. Launched in 2003 as Midasplayer.com before it was rebranded two years later, King.com features over 200 casual online games, available in ten diferent languages, produced in-house and by external studios. Its catalog currently reaches a total of more than 27 million mothly players. The firm's new Facebook portal features 26 of its skill-based games (e.g. Golf Solitaire, Aztec Drop), daily challenges for the different titles, achievements, leaderboards, microtransactions, and a tournament system that matches similarly skilled players and rewards winners with virtual currency. The King.com app has been available for some time now, branded as an extension of its MyGame.com social game site, but the portal began really picking up popularity at the end of last month -- it now has over 631,000 monthly users and 101,000 daily users, according to AppData. King.com employs over 100 workers and is headquartered in London with offices in Stockholm, Hamburg, and Los Angeles. The company says it intends to expand the portal to mobile and tablet platforms in the future. "We are confident that replicating this successful model on Facebook will open the flood gates for a proven way to monetize social games," says King.com CEO Riccardo Zacconi. He adds, "We have proven that gamers enjoy playing for micro transactions or virtual currency, while competing with each other, and want to build on this with our proprietary tournament engine, enabling users to enjoy great games wherever and whenever they like."
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