LOLapps Shares Ravenwood Fair, Virtual Goods Sales Stats

Social game developer LOLapps shared some informative figures for its recently launched Ravenwood Fair, including its observation that over 10 percent of players are spending money in the title. Designed with the help of Doom co-creator John Romero, Ravenwood Fair is a sim in which players build and manage a fair for creatures inside a forest. Since its launch in mid-October, the game has picked up 4.4 million monthly active users and over 600,000 daily players. The firm noted that Ravenwood Fair's percentage of paying users is much higher than the 3 to 5 percent many other social games typically attract. Around 50 to 75 percent of the sim's revenues are from consumable items, or virtual goods users purchase over and over again. According to slides presented at Social Gaming Summit East by LOLapps and posted on VentureBeat, 30 percent of Ravenwood Fair's players return. The developer added that 62 percent of the game's users are female and that 18 to 24 year olds make up its largest age group (19 percent). LOLapps claimed to have more than 100 million monthly users across its entire catalog, though it's unclear if that audience has dwindled since Facebook temporarily blocked the company's access to viral channels for nearly all of its apps as punishment for recent user privacy concerns. Though Ravenwood Fair was not included in the viral channel restriction, LOLapps launched a standalone Ravenwood Fair site for users to play game without needing to access Facebook. The developer points out that 40 percent of its users play its games outside of Facebook.